Genda Ugire Utyo – Making their Dreams a Reality
Co-op Population: 1,723
Business Launch: June 2017
Start-up investment: $3,000
Genda Ugire Utyo (“Go and Do That”) has been a farming community ever since they formed a cooperative in 2015. They are our biggest cooperative by far and have a deep understanding of what a cooperative can mean in the lives of its members. They see what can be achieved when a group of talented, determined people work together to improve their lives. When they began, they only envisioned working together on farming activities, but they are led by a spirited, ambitious group of women who devoted many months to researching other opportunities in their area.
After some time, they came up with the idea of an Event Rental Business to service the weddings, funerals, and meetings being held in their district of Gahini. They had no equipment and not much experience in staging events, but they knew they would have good market for this service in their area. They appealed to WD4H for funds to buy chairs, decorations, a keyboard, microphones, and amplifier. They were amazed and overjoyed when, in February of 2017, their project was funded by the P&G Alumni Foundation. They set to work finding the equipment they needed and launched the business in June.
During 7 months of operations, they deposited an average of $93/month into their co-op savings account. This is a tremendous accomplishment for a community that had no regular income before they started the business. For three years they have also been collecting dues from members and saving money for the future of the co-op.